Marketing | Social Media
Oregon Humane Society
The top videos I created, edited and posted on the Oregon Humane Society Instagram during my time as a marketing and social media assistant at the organization. All of my videos were curated by researching trends, reaching out / connecting with other shelters and seeing what worked for them, and a whole lot of creativity (and maybe some coffee).
Most Interacted With
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399
Views 373K
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37
Views 232K
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36
Views 159K
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Views 119K
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Views 36.3K
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Views 35.7K
Youth Volunteer Engagement Program
Part of my position for OHS was identifying gaps within our content and organization, then coming forward with a potential solution. One day when working with adult volunteers I noticed that the youth volunteers were watching the filming process and seemed eager to be included. I recognized the gap and quickly reached out to the volunteer department and created a program.
Youth volunteers that expressed interest in learning more about the social media and marketing team were invited to listen to a presentation led solely by myself. During which we explored social media trends, what other shelters were posting, community reach and engagement trends. The following week we had a handling practice session to make sure they understood how to read body language of the animals while juggling filming. From there we set up a day once a month to film and edit videos that they were excited about. Below are just a few of the videos that gained a lot of views and engagement.
More on Instagram
More of my work samples that were posted to the OHS Instagram page. From dance trends to emotional storytelling, my content creation reached all sides of the community and encouraged an increase in the platforms following.